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04 May

Mobile Market Share: Is iPhone the Only Real Player?

Published: 2 years, 3 weeks, 2 days, 4 hours, 56 minutes ago    
Tags: Web Design | The Internet & Technology | iPhone and Mobile Web | Doing Business Online
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Mobile Market Share: Is iPhone the Only Real Player? Mobile Market Share: Is iPhone the Only Real Player?

Apple's constantly in the headlines with it's mobile innovations and as a result we hear a lot about i-devices and the Internet. If you're thinking about creating a mobile website however, should you be thinking beyond the iPhone?

To figure this out we had a look at the analytics being collected at Clicky. Clicky is analytic software being used by websites all over the Internet. They track 300 million page views per day and as a result have a reasonably comprehensive understanding of the most popular devices being used to surf the web.

As you'll see from the graphs above, if you've been thinking about building a mobile website then the majority of your visitors will be on a Webkit browser. Webkit covers both iPhone/iPad/iPod and Android, so we needed to dig a little further to get a true understanding of which devices are of the most importance.

The other graph you'll see above lists the mobile platforms that were detected visiting these websites. Incredibly Blackberry, Windows Mobile and Windows Phone are all sitting well under the 10% mark. The Android trend is the only one which appears to be positive edging around 9.5% or in terms of visitors 1 in 10. Your Apple devices however (iPhone, iPad, iPod, etc) are up around the 90% mark meaning that 9 out of every 10 visitors who visit your mobile website will be doing so on an Apple device.

These figures are for AU sites only and cover only the last 12 months. For more information have a look at the links below:

Mobile Web Browsers (.au websites for the past 12 months)
Mobile Operating Systems (.au websites for the past 12 months)

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